Starting your first campaign

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Starting your first campaign

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    When you believe you’re at the stage where you’ve done your homework and are ready to start your first affiliate marketing campaign, there’s a lot to think about. However, the most common mistake is to over-think things. Affiliate marketing often results in the best outcome when you think outside the box and don’t follow a set guideline. You have to have that winning mentality and if you think you’re going to make money overnight, you’re wrong!

    It takes a lot of hard work and testing to make it in this industry. The more you fail, the closer you are to achieving something right. With that being said there’s some very rough guidelines you can follow to ensure you get off to the best possible start. It always depends on what angle or vertical you take. But, if you follow these steps, they will ensure you have the best starting point.

    Do your Homework
    Before you dive head first into your first ever campaign, it’s best to get some knowledge of what you’re doing. As you may have read, it’s good to know a little bit about what you’re doing before you even apply to a network. Spend some time reading and researching affiliate marketing and the models behind it.

    Join a Network
    Pick a network that suits your standard of affiliate marketing. Don’t go applying to the exclusive networks if you’re new to marketing. Ask around on the forum and find out what networks are the best fit for you and your plans. View some affiliate networks here. We recommend you start with:
    Exclusive Bonus Payments
    Talk with your Affiliate Manager
    Upon being accepted into your first network, I’d advise reaching out to your affiliate manager. Introduce yourself via email or instant messenger and ask any questions you may have regarding the network and look around yourself. Read up on what affiliate managers can do for you.

    Find an Offer
    I would always suggest asking your affiliate manager what offers are “hot right now” and if you’re new to affiliate marketing, what offer you should start with. This comes hand in hand with picking a traffic source. But, make sure you pick a vertical and niche you know about. Read up on affiliate offers here.

    Pick a Traffic Source
    Some offers only allow a certain type of traffic, so always check. But, you want to marry your new offer with a traffic source. Again, check with your affiliate manager and see what they suggest. Try to stick to that source until you have it mastered. Several types of traffic sources can be found here.

    Research Demographics
    If you’re using paid traffic, you need to research your target audience and their demographics. You will need to know what type of people to market to and common traits they share. This will help you drive traffic to those most likely to convert. You can read about demographics and targets by clicking here.

    Make Sure You Are Compliant
    Now more than ever with the large presence of the FTC, is it important to make sure your campaigns are compliant? It’s very important to keep up-to-date with the latest laws and to make sure when you start building your landing pages and creatives that they are within the laws. Keep up-to-date here.

    Build Your Pages
    It’s now time to build or have someone else build your websites, landing pages, creatives etc. Depending on your traffic source and offer, you will need to build your pages and funnels before you start driving traffic there. Learn about landing pages here and how to build your very first lander.

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