I’m working on creating a welcome/introduction email series where in two-three emails, upon signing up for my newsletter I get new subscribers to get to know who I am what I do and thus increase their trust in me.
For that purpose in my second and third email, I want to send them 3 of my top best blog posts over the year.
However, my question is how in your opinion would be best to determine which exactly are my best blog posts. What metric would you look to determine which are the best ones. Will it be just plain the most visited or the ones that they stayed the most at or those that got the most clicks to the CTA at the bottom or better some ratio between all or some of those metrics.
If you have some experience running similar campaigns I would be more than happy if you could share.